Resolving contradictions in human brand celebrity and iconicity
Toni Eagar and Andrew Lindridge
| Year of publication: |
2015
|
|---|---|
| Authors: | Eagar, Toni ; Lindridge, Andrew |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 17.2015, p. 311-330
|
| Subject: | David Bowie | Künstler | Artists | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Strukturationstheorie | Structuration theory | 1964-2013 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/S0885-211120150000017015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011657597