Resolving the Process vs. Product Innovation Dilemma: A Consumer Choice Theoretic Approach
Year of publication: |
1996
|
---|---|
Authors: | Bhoovaraghavan, Sriraman ; Vasudevan, Ashok ; Chandran, Rajan |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 42.1996, 2, p. 232-246
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | process-product innovation | choice theory | U.S.--Japanese competitiveness | integrated R&D strategy |
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