Resource integration : adopting a paradox perspective to inform the management of tensions in customer resource allocation
Mario Vafeas, Tim Hughes
| Year of publication: |
2020
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|---|---|
| Authors: | Vafeas, Mario ; Hughes, Tim |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 596-609
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| Subject: | Co-creation | Resource integration | Customer resources | Paradox | Tensions | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.03.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422365