Resource integration through digitalisation : a service ecosystem perspective
Year of publication: |
2019
|
---|---|
Authors: | Sklyar, Alexey ; Kowalkowski, Christian ; Sörhammar, David ; Tronvoll, Bård |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 11/12, p. 974-991
|
Subject: | Digitalisation | operant resources | resource integration | service ecosystems | servitization | strong and weak ties | USA | United States | Geschäftsmodell | Business model | Digitalisierung | Digitization |
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