Response to stockout in grocery stores : a small city case in a changing competitive environment
Year of publication: |
2019
|
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Authors: | Azeem, Muhammad Masood ; Baker, Derek ; Villano, Renato Andrin ; Mounter, Stuart ; Griffith, Garry Richard |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 242-252
|
Subject: | Store loyalty | Brand loyalty | Supermarket | Grocery | Market entry | Retail | Australia | Australien | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Markteintritt | Lebensmittelhandel | Food trade | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Wettbewerb | Competition | Handelsmarke | Store brand |
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