Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Year of publication: |
2008
|
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Authors: | Ringold, Debra Jones |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 1, p. 127-141
|
Subject: | Alkoholisches Getränk | Alcoholic beverage | Werbung | Advertising | Werbeplanung | Advertising planning | Werbepsychologie | Psychology of advertising | Verantwortung | Responsibility |
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