Responsive and Proactive Market Orientation and New-Product Success
| Year of publication: |
2004
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|---|---|
| Authors: | Narver, John C. ; Slater, Stanley F. ; Maclachlan, Douglas L. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 21.2004, 5, p. 334-347
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