Rest in peace? Brand-induced mortality salience and consumer behavior
Year of publication: |
2008
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Authors: | Fransen, Marieke L. ; Fennis, Bob M. ; Pruyn, Ad Th. H. ; Das, Enny |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 10, p. 1053-1062
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