Print advertising: Vivid content
Year of publication: |
2012
|
---|---|
Authors: | Fennis, Bob M. ; Das, Enny ; Fransen, Marieke L. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 6, p. 861-864
|
Publisher: |
Elsevier |
Subject: | Individual differences in imagery vividness | Vivid vs. pallid ad executions | Brand attitude |
-
Gaber, Hazem Rasheed, (2019)
-
Sandhu, Moeed Ahmad, (2018)
-
Prados-Peña, M. Belén, (2021)
- More ...
-
Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L., (2008)
-
Print advertising : vivid content
Fennis, Bob Michaël, (2012)
-
Print advertising: Vivid content
Fennis, Bob M., (2012)
- More ...