Restaurant chains in China : the dilemma of dtandardisation versus authenticity
Year of publication: |
[2019]
|
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Authors: | Zeng, Guojun ; Vries, Henk J. de ; Go, Frank M. |
Publisher: |
Singapore : Palgrave Macmillan |
Subject: | Gastronomie | Restaurant industry | Glaubwürdigkeit | Credibility | Kosteneffizienz | Cost efficiency | Standardisierung | Standardization | Prozessmanagement | Business process management | China | Restaurant | Systemgastronomie | Authentizität |
Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Extent: | xvii, 126 Seiten 26 Illustrationen 21 cm x 14.8 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 981-13-0985-X ; 978-981-13-0985-4 ; 978-981-13-0986-1 |
Other identifiers: | 10.1007/978-981-13-0986-1 [DOI] |
Classification: | Dienstleistungen: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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