Restaurant chains in China : the dilemma of dtandardisation versus authenticity
Guojun Zeng, Henk J. de Vries, Frank M. Go
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Zeng, Guojun ; Vries, Henk J. de ; Go, Frank M. |
| Publisher: |
Singapore : Palgrave Macmillan |
| Subject: | Gastronomie | Restaurant industry | Glaubwürdigkeit | Credibility | Kosteneffizienz | Cost efficiency | Standardisierung | Standardization | Prozessmanagement | Business process management | China | Restaurant | Systemgastronomie | Authentizität |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xvii, 126 Seiten 26 Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 981-13-0985-X ; 978-981-13-0985-4 ; 978-981-13-0986-1 |
| Other identifiers: | 10.1007/978-981-13-0986-1 [DOI] |
| Classification: | Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925236