Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation
Abdul Rahim Abu Bakar; Asmat Nizam Abdul Talib; Fariza Hashim
| Year of publication: |
2014
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|---|---|
| Authors: | Bakar, Abdul Rahim Abu ; Asmat Nizam Abdul Talib ; Hashim, Fariza |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 7.2014, 1, p. 88-105
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| Subject: | market orientation | service quality | satisfaction | loyalty | global business advancement | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489240