Do retail alliances enhance customer experience? : examining the relationship between alliance value and customer satisfaction with the alliance
Nacef Mouri; Vishal Bindroo; Jaishankar Ganesh
| Year of publication: |
2015
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|---|---|
| Authors: | Mouri, Nacef ; Bindroo, Vishal ; Ganesh, Jaishankar |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 11/12, p. 1231-1254
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| Subject: | alliance | customer satisfaction | customer value | cognitive processing | affect | Kundenzufriedenheit | Customer satisfaction | Strategische Allianz | Strategic alliance | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405230