Retail Analytics : The Quest for Actionable Insights from Big Data on Consumer Behavior and Operational Execution
Year of publication: |
[2021]
|
---|---|
Authors: | Rooderkerk, Robert P. ; DeHoratius, Nicole ; Musalem, Andres |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Big Data | Big data |
Extent: | 1 Online-Ressource (47 p) |
---|---|
Series: | Chicago Booth Research Paper ; No. 21-18 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3867484 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas, (2019)
-
One-to-one marketing in grocery retailing
Gabel, Sebastian, (2019)
-
Measuring retail trade using card transactional data
Bodas, Diego, (2019)
- More ...
-
Rooderkerk, Robert P., (2022)
-
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L., (2013)
-
No comment?! The drivers of reactions to online posts in professional groups
Rooderkerk, Robert P., (2016)
- More ...