Retail attributes' differential effects on utilitarian versus hedonic shopping value
Year of publication: |
2011
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Authors: | Olsen, Svein Ottar ; Skallerud, Kåre |
Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 7 (1.11.), p. 532-540
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