Retail branding : from stopping power to shopping power
Michel van Tongeren
| Year of publication: |
2003
|
|---|---|
| Authors: | Tongeren, Michel van |
| Publisher: |
Amsterdam : BIS |
| Subject: | Stores, Retail | Trademarks | Einzelhandelsbetrieb | Marke | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 159 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 153 - 157 |
| ISBN: | 90-6369-043-6 |
| Classification: | Marketing ; Gewerbe, Handel, Tausch |
| Source: |
Persistent link: https://www.econbiz.de/10004662499