Retail choice architecture : the effects of benefit- and attribute-based assortment organization on consumer perceptions and choice
Year of publication: |
2013
|
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Authors: | Lamberton, Cait Poynor ; Diehl, Kristin |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 3, p. 393-411
|
Subject: | Konsumentenpräferenzen | Consumer preferences | Einkaufsverhalten | Shopping behaviour | Kaufentscheidung | Purchase decision | Produktdifferenzierung | Product differentiation |
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