Retail customer engagement : a systematic mapping study
Year of publication: |
2019
|
---|---|
Authors: | Moretta Tartaglione, Andrea ; Granata, Giuseppe |
Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 1-26
|
Subject: | Kundenbindung | Customer retention | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics |
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