Retail customers' self-awareness : the deindividuation effects of others
Year of publication: |
2014
|
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Authors: | Uhrich, Sebastian ; Tombs, Alastair |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 7, p. 1439-1446
|
Subject: | Customer presence | Public self-awareness | Deindividuation theory | Retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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