Retail management : a strategic approach
Barry Berman; Joel R. Evans
| Year of publication: |
c 2010 ; 11th ed
|
|---|---|
| Authors: | Berman, Barry ; Evans, Joel R. |
| Publisher: |
Boston [u.a.] : Prentice Hall |
| Subject: | Einzelhandel | Retail trade | Handelsmanagement | Retail management | Einzelhandelsbetriebslehre |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxviii, 654 p col. ill., col. maps 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and indexes An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy. |
| ISBN: | 978-0-13-608758-8 ; 0-13-608758-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003821343