Retail marketing
Peter J. McGoldrick
| Year of publication: |
c 2002 ; 2. ed
|
|---|---|
| Authors: | MacGoldrick, Peter J. |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | EU-Staaten | EU countries | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 658 S graph. Darst 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographic references and index Previous ed.: 1990 |
| ISBN: | 0-07-709250-3 |
| Classification: | Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469506