Handels-Marketing : Analyse- und Planungskonzepte für den Einzelhandel
Hans-Joachim Theis
| Year of publication: |
1999
|
|---|---|
| Authors: | Theis, Hans-Joachim |
| Publisher: |
Frankfurt/Main : Deutscher Fachverl. |
| Subject: | Handelsmarketing | Retail marketing | Einzelhandel | Retail trade | Theorie | Theory | Handelsbetrieb | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 789 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [765] - 778 Gb. : DM 98.00, sfr 89.00, S 715.00 |
| ISBN: | 3-87150-591-9 |
| Classification: | Marketing ; Handel ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000677480