A retail perspective on the shopping behavior, cultures and personalities for China, United Arab Emirates, Belgium, India, Germany and America
Year of publication: |
2014
|
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Authors: | Thomas, Taylor ; Carraher, Charles E. |
Published in: |
Journal of technology management in China. - Bradford : Emerald, ISSN 1746-8779, ZDB-ID 2296098-3. - Vol. 9.2014, 3, p. 289-296
|
Subject: | Performance management | China | Culture | Marketing management | Shopping behavior | Competitive advantage | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Deutschland | Germany | Vereinigte Arabische Emirate | United Arab Emirates | Belgien | Belgium | Performance-Management | Kulturelle Identität | Cultural identity | Marketingmanagement |
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