Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Lisa Qixun Siebers, Thao Zhang and Fei Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Siebers, Lisa Qixun ; Zhang, Thao ; Fei, Li |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 7, p. 559-587
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| Subject: | the resource-based view | customer satisfaction | positioning strategy | anti-isolation mechansim | retailing | China | Ressourcenorientierter Ansatz | Resource-based view | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233695