Retail revenue management
Year of publication: |
2009
|
---|---|
Authors: | Mild, Andreas ; Natter, Martin ; Reuterer, Thomas ; Taudes, Alfred ; Wöckl, Jürgen |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 23.2009, 2, p. 89-106
|
Subject: | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Revenue-Management | Revenue management |
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