Retail service quality as a key activator of grocery store loyalty
Year of publication: |
2012
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Authors: | Martinelli, Elisa ; Balboni, Bernardo |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 14, p. 2233-2247
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Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Lebensmittelhandel | Food trade | Italien | Italy |
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