Retail store environment and customer experience : a paradigm
Ishita Sachdeva and Suhsma Goel (Department of Resource Management and Design Application, Lady Irwin College, Delhi University, Delhi, India)
Year of publication: |
2015
|
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Authors: | Sachdeva, Ishita ; Goel, Suhsma |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 3, p. 290-298
|
Subject: | Customer behaviour | Hedonic consumption | Customer experience | Retail store design | Shopper’s behaviour | Physical stores | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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