Retailer-Driven Product Bundling in a Distribution Channel
Year of publication: |
2013
|
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Authors: | Bhargava, Hemant K. |
Publisher: |
[S.l.] : SSRN |
Subject: | Vertriebsweg | Distribution channel | Leistungsbündel | Bundling strategy | Theorie | Theory | Monopol | Monopoly | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Duopol | Duopoly |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 31, No. 6, pp. 1014-1021, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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