Stimulating Early Adoption of New Products through Channel Disintegration
Year of publication: |
2014
|
---|---|
Authors: | Ramanan, Ram N. V. ; Bhargava, Hemant K. |
Published in: |
Production and Operations Management. - Production and Operations Management Society, ISSN 1937-5956. - Vol. 23.2014, 10, p. 1681-1689
|
Publisher: |
Production and Operations Management Society |
Saved in:
Online Resource
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