Retailer's channel structure choice : online channel, offline channel, or dual channels?
Peng Zhang, Yong He, Chunming (Victor) Shi
| Year of publication: |
September 2017
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|---|---|
| Authors: | Zhang, Peng ; He, Yong ; Shi, Chunming |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 191.2017, p. 37-50
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| Subject: | Price decision | Channels structure | Retailing | E-commerce | Vertriebsweg | Distribution channel | Electronic Commerce | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2017.05.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746337