Retailer's channel structure choice : online channel, offline channel, or dual channels?
Year of publication: |
September 2017
|
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Authors: | Zhang, Peng ; He, Yong ; Shi, Chunming |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 191.2017, p. 37-50
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Subject: | Price decision | Channels structure | Retailing | E-commerce | Electronic Commerce | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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