Retailing strategies for generic brand grocery products
by Jon M. Hawes
| Alternative title: | Retailing strategies for generic brand grocery products |
|---|---|
| Year of publication: |
1982
|
| Authors: | Hawes, Jon M. |
| Publisher: |
Ann Arbor, Mich. : UMI Research Press |
| Subject: | Nahrungsmittel | USA | Handel | Einzelhandel | Markenartikel | Brand | Markenführung | Brand management | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Retail trade | Konsumentenverhalten | Consumer behaviour | Generika | Generic drugs |
| Extent: | 178 S. : graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | [Umschlagt.:] Retailing strategies for generic brand grocery products |
| ISBN: | 0-8357-1376-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003475779