Retaining employees for service competency : the role of corporate brand identity
Anthony R. Wheeler; R. Glenn Richey; Mert Tokkman; Chris J. Sablynski
| Year of publication: |
2006
|
|---|---|
| Authors: | Wheeler, Anthony R. ; Richey, R. Glenn ; Tokkman, Mert ; Sablynski, Chris J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 1/2, p. 96-113
|
| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Kundenservice | Customer service | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458919