Retaining industrial customers
Customer retention, we are told, leads to higher profitability, but how many companies have developed strategies to retain their valued customers? Adaptation and bonding are two potentially useful approaches that manufacturers of industrial products can apply to help keep their best long‐term “assets”.
Year of publication: |
2002
|
---|---|
Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 3, p. 8-10
|
Publisher: |
MCB UP Ltd |
Subject: | Business‐to‐business marketing | Customer loyalty | Customer satisfaction |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Relationship‐value‐based antecedents of customer satisfaction and loyalty in manufacturing
Čater, Barbara, (2009)
-
Jayawardhena, Chanaka, (2010)
-
Retaining business customers through adaptation and bonding: a case study of HDoX
Ahmad, Rizal, (2001)
- More ...