Retaining the primetime television audience
Year of publication: |
2016
|
---|---|
Authors: | Jardine, Bryony ; Romaniuk, Jenni ; Dawes, John G. ; Beal, Virginia |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 7/8, p. 1290-1307
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Television | Loyalty | Advertising planning | Duplication of viewing | Lead-in | Program scheduling |
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