Rethinking luxury : how to market exclusive products and services in an ever-changing environment
Martin C. Wittig, Fabian Sommerrock, Philip Beil, Markus Albers
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Wittig, Martin C. ; Sommerrock, Fabian ; Beil, Philip ; Albers, Markus |
| Publisher: |
London : LID Publishing |
| Subject: | Luxusgüter | Luxury goods | Konsumgütermarketing | Consumer goods marketing | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 263 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 978-1-910649-97-8 ; 1-910649-97-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573202