Häagen-Dazs China : the luxury icing on the cream
Year of publication: |
[2017]
|
---|---|
Authors: | Newlands, David ; Hota, Monali |
Published in: |
Services marketing cases in emerging markets : an asian perspective. - [Cham, Switzerland] : Springer, ISBN 978-3-319-32968-0. - 2017, p. 77-88
|
Subject: | Luxusgüter | Luxury goods | Speiseeis | Ice cream | Dienstleistungsmarketing | Services marketing | Zielgruppe | Target group | China |
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