Do mindset metrics explain brand sales?
Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
| Year of publication: |
2008
|
|---|---|
| Authors: | Srinivasan, Shuba ; Vanhuele, Marc ; Pauwels, Koen |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 4, p. 47-67
|
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Haushaltsstatistik | Household survey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003814434