Retrospection on the impact of Wallendorf and Brucks' “introspection in consumer research : implementation and implications”
Year of publication: |
2011
|
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Authors: | Emile, Renu |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 2, p. 194-198
|
Subject: | Melanie Wallendorf | Merrie Brucks | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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