Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Parthasarathy Krishnamurthy ; Mita Sujan
| Year of publication: |
1997
|
|---|---|
| Authors: | Krishnamurthy, Parthasarathy ; Sujan, Mita |
| Publisher: |
University Park, Pa. : Smeal College of Business Administration, Pennsylvania State Univ. |
| Subject: | Werbewirkung | Rezipient | Erinnerung |
| Extent: | 41 S. |
|---|---|
| Series: | Working papers in marketing. - University Park, Pa.. - Vol. 191 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004228396