Return on Customer : how marketing actually creates value
Don Peppers; Martha Rogers
Year of publication: |
2011
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Authors: | Peppers, Don ; Rogers, Martha |
Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 28.2011, 3, p. 14-19
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