Return on marketing : eine Bestandsaufnahme empirischer Befunde
Year of publication: |
2011
|
---|---|
Authors: | Scharf, Sebastian M. ; Michel, Elena |
Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 127400-4. - Vol. 61.2011, 4, p. 235-267
|
Subject: | Marketing | Performance-Messung | Performance measurement | Betriebliche Wertschöpfung | Value creation | Bibliometrie | Bibliometrics |
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