The Effect of Media Coverage on Employer Reputation
A growing body of research examines the formation of employer reputation. One potential driver is media coverage. Using content analysis data for media coverage and survey data, this study examines different dimensions of media coverage, namely, social and functional news and their impacts on employer reputation. Results show that in particular negative functional and social news affect employer reputation, although the impact of negative social news is more indirect and delayed.
Year of publication: |
2014
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Authors: | Panico, Martina ; Raithel, Sascha ; Michel, Elena |
Published in: |
Journal of Media Economics. - Taylor & Francis Journals, ISSN 0899-7764. - Vol. 27.2014, 4, p. 181-198
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Publisher: |
Taylor & Francis Journals |
Saved in:
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