Return on relationships : conceptual understanding and measurement of mutal gains from relational business engagements
Christian Grönroos and Pekka Helle
| Year of publication: |
2012
|
|---|---|
| Authors: | Grönroos, Christian ; Helle, Pekka |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 5, p. 344-359
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Return on Investment | Return on investment | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665577