Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements
Year of publication: |
2012
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Authors: | Grönroos, Christian ; Helle, Pekka |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 5 (8.6.), p. 344-360
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