Returning customers : the hidden strategic opportunity of returns management
Felix Johannes Röllecke, Arnd Huchzermeier, and David Schröder
| Year of publication: |
2018
|
|---|---|
| Authors: | Röllecke, Felix Johannes ; Huchzermeier, Arnd ; Schröder, David |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 60.2018, 2, p. 176-203
|
| Subject: | returns management | marketing strategy | behavioral operations management | Marketingmanagement | Marketing management | Kapitaleinkommen | Capital income | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125617741125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011803395