Returning to the website: an empirical study of advertising effectiveness and web visitor experience
Year of publication: |
2005
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Authors: | Dahlen, Micael |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 2.2005, 4, p. 307-320
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