Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Year of publication: |
2017
|
---|---|
Authors: | Åkestam, Nina ; Rosengren, Sara ; Dahlen, Micael |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 1, p. 82-98
|
Publisher: |
Emerald Publishing Limited |
Subject: | Advertising | Extended effects of advertising | Homosexuality | Self-categorization theory | Social priming |
-
Åkestam, Nina, (2017)
-
The interplay between advertising and society : an historical analysis
McDonald, Robert E., (2021)
-
Oakenfull, Gillian K., (2008)
- More ...
-
Gender stereotypes in advertising have negative cross-gender effects
Åkestam, Nina, (2021)
-
Åkestam, Nina, (2017)
-
The allure of the bottle as a package : an assessment of perceived effort in a packaging context
Söderlund, Magnus, (2017)
- More ...