Returns on key accounts : do the results justify the expenditures?
Year of publication: |
2016
|
---|---|
Authors: | Sharma, Arun ; Evanschitzky, Heiner |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 2, p. 174-182
|
Subject: | Buyer-seller relationships | Key accounts | Lieferantenmanagement | Supplier relationship management | Key-Account-Management | Key account management | Rechnungswesen | Accounting |
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