Retweet to donate? : cause-related marketing in the era of social medialization
Shinhye Kim, Melanie Bowen, Xiaohan Wen
| Year of publication: |
2024
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|---|---|
| Authors: | Kim, Shinhye ; Bowen, Melanie ; Wen, Xiaohan |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 4, p. 1015-1046
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| Subject: | Cause marketing | Cause-related marketing | Consumer participation | Cultural power distance | Empowerment | Social media | Cause-Related Marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Fundraising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2022-0484 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047352