The ultimate co-creation : leveraging customer input in business model innovation
Year of publication: |
2019
|
---|---|
Authors: | Kim, Shinhye ; Bowen, Melanie ; Wen, Xiaohan |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 3, p. 339-356
|
Subject: | Business model innovation | Business model innovation success | Customer involvement | MOA framework | Geschäftsmodell | Business model | Innovation | Kundenintegration | Customer integration | Organisatorischer Wandel | Organizational change | Innovationsmanagement | Innovation management |
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