Revenue management for broadcasting commercials : the channel's problem of selecting and scheduling the advertisements to be aired
Year of publication: |
2007
|
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Authors: | Kimms, Alf ; Müller-Bungart, Michael |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 1.2007, 1, p. 28-44
|
Subject: | Revenue-Management | Revenue management | Scheduling-Verfahren | Scheduling problem | Werbung | Advertising | Hörfunkwerbung | Radio advertising |
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